A company needs a CSR plan!

 

Any company that makes a profit should support the CSR idea. “CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders”.

 

In my opinion, a company is easily preferred or mostly supported if their corporate social responsibility (CSR) efforts are high. I believe any company that considers their CSR/CSI efforts as a goal, will in turn receive a lot more support.

 

Giving back not only shows that the company cares for its surrounding community, but it also convinces most customers to support their company above others as it has rewards for those in need.

 

CSR should be a top goal within the management levels; management should implement ways of creating an environmentally friendly office, supporting its community or even attain the BEE Scorecard as effort to support those who are not financially stable.

 

I believe it should be up to a PR to decide, implement and evaluate a client’s CSR efforts, and discuss how often or what tools and models should be used in order for our clients to benefit from giving back Diana Laverdure explains that “many companies don’t realize is that their good deeds can also generate broad publicity coverage, further enhancing your corporate reputation and brand image”.

 

Need more reasons as to why a company should invest in CSR? Read the six business reasons why companies should embrace corporate social responsibility- http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/